charles schwab

Charles Schwab recently launched a campaign for it's Active Trading division, focusing on traders who are skilled and experienced, but not hardcore. They wanted to emphasize the human side of trading which is often powered by emotion and instinct, as opposed to strategy or money for these traders. They also wanted to convey that the traders themselves are at the center of their trading experience.

Deliverables included tv, online, rich media and flash banners, and print. Responsible for concepts and design.