Brand Redesign
Deeper Africa, a conservation-based, boutique safari company that specializes in custom, high-end trips to East and Southern Africa, was in need of an update to their brand voice, look and feel. Implementing a logo and color update, editorial-style travel content and a more sophisticated type and photography treatment, reinforces their position as an elite conservation safari outfitter.
Responsible for messaging, creative strategy, art direction, graphic design, copywriting and all production. Please click on images to view as a slideshow.
Print
Safari Itineraries
Sample pages of different itineraries describing trips, activities and accommodations offered, as well as an educational introduction to specific ecosystems, cultural history and and conservation efforts in the region visited
Conservation and cultural initiatives
Brochures and fact sheets provided to travelers prior to departing, that provide an overview of the wildlife and ecosystems in each area visited. They also describe the various challenges faced by different wildlife species, and how one can get involved to help to protect them.
Social Media & Email
Botswana Group Safari promotion
Incorporating editorial-style travel content and a more high-end, sophisticated visual style, Deeper Africa's social media channels and email campaigns we're utilized to bring awareness to specific locations or trips offered, as well as conservation and social issues in different African countries. In addition, content covered customer outreach such as traveler photography contests and upcoming interesting events or shows related to Africa.
Facebook
Instagram
Email
Branding
Includes a logo update, business cards, guide clothing, wheel covers, water bottles etc
