Brand Redesign
The iconic Empire State Building's website and marketing was due for a complete over-haul of its design and functionality. The ESB is quintessential NY and a classic must visit for both tourists and locals and was positioned as being at the center of the city.
Responsible for art direction and re-design of logo, print, online and outdoor marketing and website: www.esbny.com
Print
Responsible for art direction and re-design of logo, print, online and outdoor marketing and website: www.esbny.com
Website
Outdoor
Street light banners
Copy plays of the different tower light color combinations. Some represent the different flags of tourists visiting from other countries and some are geared for locals.
Times Square digital outdoor board & taxi TV
Online banners
