Monsters of NASCAR
A part of the Monsters of NASCAR Sprint campaign, this 8-screen synced video ran at the NASCAR tracks throughout the 2009 season, at the Sprint Experience. Viewers walk into a very dark hauler with 5.1 Dolby surround sound and 8 large television screens: 1 on each end, and 3 one each side. In this quicktime, the top left screen ran at the front of the hauler and the bottom left screen ran at the back. The remaining 6 ran 3 on each side. The sound bounces from front to back and side to side and the imagery crosses through the multiple screens. The trailer has mild motion, tempertaure and wind effects, enhancing the entire viewer experience.
Responsible for concept and art direction.
Responsible for concept and art direction.
Layout of Sprint Experience trailer interior with multiple screens.
Expandable, interactive rich media banner for Sprint’s NASCAR sponsored Daytona Sweeps contest. User may upload a personal photo and select a Sprint Cup driver, whose silhouetted photo will be placed into their photo, creating a personal souvenir from the Daytona 500.
Responsible for concept, art direction and layout design.
Responsible for concept, art direction and layout design.
Interactive 30k banner for Sprint’s NASCAR sponsored ic502 phone. As you scroll over the speed, vibration and heat intensify on the dashboard, shaking and rattling the tough phone.
Responsible for concept, art direction and layout design.
Responsible for concept, art direction and layout design.
